Identifying the behavioural barriers that impede uptake of speculative technologies
This project will identify end-users and intermediary barriers to speculative technologies such as electric vehicle (EV) and co-design nudges to address the uptake of these technologies. This project will design nudges that help drive behavioural change, such as ensuring all MaaS apps highlight the emission benefits for customers of choosing to use Electric Vehicle (EV)/Hydrogen enabled passenger and public transport vehicles and investigate ownership vs service models for EV uptake.
Project team
Professor Rebekah Russell-Bennett
Professor Shams Yasmin
