Market translation of innovative technology
Professor Jolanda Jetten
The role of shared eminence and shared evidence in promoting effective innovation and sustainable change in health care
Successful adoption of innovation not only requires involvement and acceptance of change by individuals but also the agreement of participating teams. However, we need a much better understanding of the role that the leader and their teams’ shared identity plays in this process. To this end, this project examines how groups of health professionals can best be engaged in the process of adopting new health technologies.
Determinants of adoption decisions in intermediaries: Presenting information
Recent progress has led to a plethora of new digital technologies that can help to identify lead indicators of health. However, the burden of too much information accompanies this trend. This project will study information-centred barriers to adoption and develop solutions to overcome them. Specifically, this project will investigate how health technologies can be used to provide information back to health systems to plan for future needs.
Improving extension and outreach strategies for Innovations
Agricultural innovations are not always readily adopted by farmers despite their potential benefits to growers. This project seeks to use behavioural insights (beyond agriculture’s traditional focus on extension, outreach, and adoption) to improve training and extension services to assist primary producers in the adoption process.
Overcoming stereotype bias in intermediaries and end-users of innovative technologies
Stereotypes based on age, gender and ethnicity can be a barrier for adoption of innovative technologies. Current research has focussed on end-users with little understanding of the effect of stereotypes amongst intermediaries on end-users. This research aims to identify which stereotypes exist amongst intermediaries, the impact of these stereotypes on end-user acceptance of innovative technology and strategies for addressing these stereotypes to accelerate adoption by end-users.
The role of organisational culture for embedding trust in digital technology adoption
This project works with corporate partners to understand how organisational cultures frame behaviours towards technology adoption, and how a focused approach to embedding trust at the early stages of technology adoption can optimise returns on investment in new systems and processes.
Empowering Patients: The journey from subservience to choice
This project aims to identify the barriers, motivators, and consumer factors influencing the adoption or rejection of eHealth. Furthermore, to utilise relevant theories/frameworks to aid in our understanding of this adoption or rejection, to identify the antecedents of trust in the eHealth context, and explore future self-service health technologies.