Program 2 – Research Projects

Market translation of innovative technology

Program Lead:
Professor Jolanda Jetten

The role of shared eminence and shared evidence in promoting effective innovation and sustainable change in health care

Successful adoption of innovation not only requires involvement and acceptance of change by individuals but also the agreement of participating teams. However, we need a much better understanding of the role that the leader and their teams’ shared identity plays in this process. To this end, this project examines how groups of health professionals can best be engaged in the process of adopting new health technologies.

Improving extension and outreach strategies for Innovations

Agricultural innovations are not always readily adopted by farmers despite their potential benefits to growers. This project seeks to use behavioural insights (beyond agriculture’s traditional focus on extension, outreach, and adoption) to improve training and extension services to assist primary producers in the adoption process.

Overcoming stereotype bias in intermediaries and end-users of innovative technologies

Stereotypes based on age, gender and ethnicity can be a barrier for adoption of innovative technologies. Current research has focussed on end-users with little understanding of the effect of stereotypes amongst intermediaries on end-users. This research aims to identify which stereotypes exist amongst intermediaries, the impact of these stereotypes on end-user acceptance of innovative technology and strategies for addressing these stereotypes to accelerate adoption by end-users.

The role of organisational culture for embedding trust in digital technology adoption

This project works with corporate partners to understand how organisational cultures frame behaviours towards technology adoption, and how a focused approach to embedding trust at the early stages of technology adoption can optimise returns on investment in new systems and processes.

Empowering Patients: The journey from subservience to choice

This project aims to identify the barriers, motivators, and consumer factors influencing the adoption or rejection of eHealth. Furthermore, to utilise relevant theories/frameworks to aid in our understanding of this adoption or rejection, to identify the antecedents of trust in the eHealth context, and explore future self-service health technologies.