Our Research
Our research focuses on understanding and overcoming the behavioural barriers that impede the widespread adoption and diffusion of innovative technologies. Our researchers will address the challenges at each stage of the innovation process – conception and design, market translation, and evaluation.
Our Programs
Conception and Design of Innovative Technology
Program 1 addresses the challenges of breaking habits and path dependencies. The goal is to better understand and improve the process of innovation development.
Market Translation of Innovative Technology
Program 2 addresses the challenges of acceptance or resistance to technology innovation amongst end-users. The goal is to develop translation tools and strategies to overcome barriers to uptake.
Evaluation of Effective Innovation Adoption
Program 3 evaluates adoption success and addresses its challenges. The program will define barriers to innovation adoption, develop data capture and analysis techniques and prediction models.
Our Priorities
The Training Centre has identified a set of key priorities for the specific needs and challenges faced by decision makers, intermediaries, and end-users. These priorities will empower stakeholders to make informed decisions, facilitate technology adoption, and enhance the overall user experience.
