Market Translation of Innovative Technology
Program 2 addresses the challenges of acceptance or resistance to technology innovation amongst end-users. The goal is to develop translation of tools and strategies to overcome barriers to uptake.
Program Lead: Professor Jolanda Jetten
Determinants of Adoption Decisions in Intermediaries: Presenting Information
The Role of Shared Eminence and Shared Evidence in Promoting Effective Innovation and Sustainable Change in Healthcare
Improving Extension and Outreach Strategies for Innovations
The Role of Organisational Culture for Embedding Trust in Digital Technology Adoption
Overcoming Stereotype Bias in Intermediaries and End-Users of Innovative Technologies
Trust and Value: Accelerating e-Health Adoption