Market translation of innovative technology

Market Translation of Innovative Technology

Program 2 addresses the challenges of acceptance or resistance to technology innovation amongst end-users. The goal is to develop translation of tools and strategies to overcome barriers to uptake.

Program Lead: Professor Jolanda Jetten

Determinants of Adoption Decisions in Intermediaries: Presenting Information

Project 2.2

Project 2.1

The Role of Shared Eminence and Shared Evidence in Promoting Effective Innovation and Sustainable Change in Healthcare

Improving Extension and Outreach Strategies for Innovations

Project 2.3

The Role of Organisational Culture for Embedding Trust in Digital Technology Adoption

Project 2.5

Project 2.4

Overcoming Stereotype Bias in Intermediaries and End-Users of Innovative Technologies

Trust and Value: Accelerating e-Health Adoption

Project 2.6