welcome to
ARC BITA
Collaborative Australian Research
The ARC Training Centre for Behavioural Insights for Technology Adoption (BITA) is an Australian Research Council Industrial Transformation Training Centre led by Queensland University of Technology in partnership with University of Queensland, University of Western Australia and industry organisations.
Our Training Centre is dedicated to fostering cross-sector partnerships that drive progress and positive change across communities and industries.
By integrating insights and methodologies from these domains, the Training Centre creates innovative approaches to address complex societal challenges. This knowledge and experience allows us to develop impactful solutions, advance research, and provide valuable training that bridges the gap between academic theory and real-world application.
Building transformative capability in people, data and solutions to support Australian organisations to achieve higher returns on technology investment.
Collaborative
Network
We bring together a network of world leading interdisciplinary researchers and key stakeholders from industry and government.
Collaborative
Research
Our experts specialise in a diverse range of fields including behavioural economics, social marketing and social psychology.
Training and
Development
We build transformative capability in researchers with our training, mentoring and professional development program.
Co-Designed
Research
Our academic team works with industry partners to co-design projects that directly address your organisation’s real-world challenges.
Our People
A team of interdisciplinary researchers from leading Australian universities
Our Partners
Collaborating with industry leaders in Agriculture, Health and Cybersecurity
What’s on
Nudgeathon is a behavioural change competition where students, government professionals and industry experts team up to tackle real world social challenges.
This year’s conference is proudly sponsored by Queensland’s Department of Transport and Main Roads.
Join us on 22-24 September 2025 at QUT Gardens Point!
New Podcast Series Launched!
Welcome to B Down Under
- a new perspective on the
world of behavioural insights,
where the future is shaped one decision at a time
LATEST NEWS
The Mandarin Article
Across the globe, there’s a growing push to reduce bureaucracy. This thought-provoking article highlights why red tape persists and offers a compelling, pragmatic solution: "Rules Against Rules"
Working Paper
Check out our latest working paper on “Using reminders with reward opportunities to reduce spectator no-show behavior”
Upcoming Events
We are excited to host engaging events that bring together experts, practitioners, and thought leaders to explore the latest in research and innovation