Our Training Centre

The Training Centre for Behavioural Insights for Technology Adoption (BITA) is an Australian Research Council (ARC) Industrial Transformation Training Centre led by Queensland University of Technology in partnership with University of Queensland, University of Western Australia and industry organisations.

Our Training Centre aims to build transformative capability in people, data and solutions to support Australian organisations to achieve higher returns on technology investment.

Our Vision

To boost productivity and adoption of innovation, support businesses to grow with people-focused innovation, and enable more innovative new products and services to reach end-users in local, domestic and global markets.

Our Mission

To build a community that supports knowledge creation and sharing across industries, sectors and research disciplines. We do so by building capacity in our students, researchers and partner organisations.

“Any sufficiently advanced technology is indistinguishable from magic.”

Arthur C. Clarke

We’ve officially launched!

Our Training Centre was officially launched on the 17th of May by ARC Chief Research Officer, Professor Christina Twomey! We welcomed our researchers, students, industry partners and government professionals to celebrate the innovative work we’ve done, and to look forward to the enchanting discoveries we will uncover in the future.

Who We Are

Our Training Centre unites industry and government with world-leading interdisciplinary researchers in behavioural economics, social marketing and social psychology.

View Our Current Opportunities

This Training Centre is funded by the Australian Government through the Australian Research Council Industrial Transformation Research Program.