Effective communication can significantly influence public perception, highlighting the fine line between being influential or manipulative. Misrepresentation, whether unintentional or intentional, can undermine public trust and policy efficacy. Framing shows how different presentations of the same information can lead to varied conclusions, shaping public reception of transportation policies and innovations. Governments use framing to ensure policy understanding and support, but when it shifts to misinformation, it can erode trust and result in significant societal costs. Effective public policy communication must balance substance with how policies are communicated to cultivate trust and achieve positive outcomes. The key message for public service is to consider the consequences of not only what you say but how you say it, especially in transportation innovation.