About ARC BITA
Our research focuses on understanding and overcoming the behavioural barriers that impede the widespread adoption
and diffusion of innovative technologies. Our researchers will address the challenges at each stage of the innovation process –
conception and design, market translation, and evaluation.
Our Priorities
The Training Centre has identified a set of key priorities for the specific needs and challenges faced by
decision makers, intermediaries, and end-users. These priorities will empower stakeholders to make informed decisions,
facilitate technology adoption, and enhance the overall user experience.
