welcome to ARC BITA

Collaborative
Australian Research

The Training Centre for Behavioural Insights for Technology Adoption (BITA) is an Australian Research
Council (ARC) Industrial Transformation Training Centre led by Queensland University of Technology
in partnership with University of Queensland, University of Western Australia and industry organisations.

Our Training Centre aims to build transformative capability in people, data and solutions to support
Australian organisations to achieve higher returns on technology investment.

Our Vision

To boost productivity and adoption of innovation, support businesses to grow with people-focused innovation, and enable more innovative new products and services to reach end-users in local, domestic and global markets.

Our Mission

To build a community that supports knowledge creation and sharing across industries, sectors and research disciplines. We do so by building capacity in our students, researchers and partner organisations.

Who We Are

Our Training Centre brings together key stakeholders from industry and government, fostering collaboration with world-leading interdisciplinary researchers. Our experts specialise in a diverse range of fields, including behavioural economics, social marketing, and social psychology. By integrating insights and methodologies from these domains, the Training Centre creates innovative approaches to address complex societal challenges. This knowledge and experience allows us to develop impactful solutions, advance research, and provide valuable training that bridges the gap between academic theory and real-world application.

The Training Centre is dedicated to fostering cross-sector partnerships that drive progress and
positive change across communities and industries.

PEOPLE

INDUSTRY

GOVERNANCE

UPCOMING EVENT

2025 BEST Conference

In 2025, the BEST Centre will host the 6th annual “BEST Conference on Human Behaviour and Decision Making” on Thursday 13th & Friday 14th February at the Queensland University of Technology, Gardens Point Campus, Brisbane Australia.