ARC BITA:

Collaborative Australian Research

The Training Centre for Behavioural Insights for Technology Adoption (BITA) is an Australian Research Council (ARC) Industrial Transformation Training Centre led by Queensland University of Technology in partnership with University of Queensland, University of Western Australia and industry organisations.

Our Training Centre aims to build transformative capability in people, data and solutions to support Australian organisations to achieve higher returns on technology investment.

What is Behavioural Economics?

Centre Director, Prof. Benno Torgler dives into behavioural economics and its impact in exploring human nature.

Who We Are

Our Training Centre unites industry and government with world-leading interdisciplinary researchers in behavioural economics, social marketing and social psychology.

Our Latest Project:

The fine line between framing and misinformation in government

  • Effective communication can significantly influence public perception, highlighting the fine line between being influential or manipulative. Misrepresentation, whether unintentional or intentional, can undermine public trust and policy efficacy. Framing shows how different presentations of the same information can lead to varied conclusions, shaping public reception of transportation policies and innovations. Governments use framing to ensure policy understanding and support, but when it shifts to misinformation, it erodes trust and results in societal costs. Effective public policy communication must balance substance with presentation to cultivate trust and achieve positive outcomes, especially in transportation innovation.

  • PhD Researcher: Trish Galliford

    Supporting Team: Benno Torgler

    Industry partner: Kiah Consulting

Our Vision

To boost productivity and adoption of innovation, support businesses to grow with people-focused innovation, and enable more innovative new products and services to reach end-users in local, domestic and global markets.

Our Mission

To build a community that supports knowledge creation and sharing across industries, sectors and research disciplines. We do so by building capacity in our students, researchers and partner organisations.