Information is everywhere. It is ubiquitous. It plays a vital role in the development, harnessing and leveraging of knowledge to progress the issues facing society. However, the times of sourcing knowledge and information from a few mere distribution channels disappeared with the advent of the television, the internet, and indeed social media. The media landscape is fragmented and complex, and humans now live in an environment where consuming a balanced information diet is increasingly difficult. Partisan views, incentives and motive structures surrounding the distribution of knowledge and information ensures that people are in a choice environment that leads to truth being harder to find, digest, and share.