Many innovations are introduced as stand-alone technologies or platforms, overwhelming markets and users. Integrating and leveraging new technologies with others that serve different but complementary purposes could improve outcomes for users as well as small or start-up technology developers. This project will study how preferences vary across user types (e.g. farmers, consultants) in their adoption of new technologies (i.e. early preferences vary across user types (e.g. farmers, consultants) in their adoption of new technologies (i.e. early adopters, pragmatists, conservatives), and whether technology integration can act as incentive for innovation.