ARC BITA:

Collaborative Australian Research

The Training Centre for Behavioural Insights for Technology Adoption (BITA) is an Australian Research Council (ARC) Industrial Transformation Training Centre led by Queensland University of Technology in partnership with University of Queensland, University of Western Australia and industry organisations.

Our Training Centre aims to build transformative capability in people, data and solutions to support Australian organisations to achieve higher returns on technology investment.

What is Behavioural Economics?

Centre Director, Prof. Benno Torgler dives into behavioural economics and its impact in exploring human nature.

Who We Are

Our Training Centre unites industry and government with world-leading interdisciplinary researchers in behavioural economics, social marketing and social psychology.

Our Latest Project

Design for Innovation: Shaping the Future of City Transport

  • In recent years, the development of new means of transportation has progressively increased in Brisbane. The Brisbane Metro, the Cross River Rail, e-bikes, and e-scooters are just a few examples that demonstrate a long and continuous path of mobility innovation, which will be further intensified with the arrival of the 2032 Olympics. However, mobility is much more than just moving from one place to another; it has a significant social and behavioural aspect that need to be considered. The transportation system needs to be more inclusive, accessible, safe, efficient and reliable in order to create a better experience for all different consumers, but especially for those with disabilities, injuries, impairments or diverse cultural or linguistic background.

  • Through three studies, we seek to thoroughly understand the variety of passengers and/or riders, including residents and visitors, through their lived experienced and challenges using different public transport options. Along with them, we intent to create together desirable future scenarios in which they can perceive more value and trust on these services. By identifying these insights, it will be possible to make vital decisions now that can ensure a better tomorrow.

  • Study 1:

    Gather, analyse and process data that the Department of Transport and Main roads currently have about their customers, along with insights into their lived experiences and behaviours.

    Identify desirable future scenarios in transportation envisioned by experts from within the department

    Study 2:

    Collaboratively create desirable future scenarios in conjunction with relevant customers and compare these findings with those from study 1.

    Develop, assess and validate personas profiles and customer priorities through surveys using the TransporTalk panel.

    Study 3:

    Develop a functional prototype interface to understand the implications of design decisions on the behaviours and perceptions of the personas from study 2

  • PhD Researcher: David Cardenas

    Supporting Team: Dr. Nicholas Kelly, Dr. Leo Rezayan, Prof. Rebekah Russell-Bennett, Dr. Jean Sandall

Our Vision

To boost productivity and adoption of innovation, support businesses to grow with people-focused innovation, and enable more innovative new products and services to reach end-users in local, domestic and global markets.

Our Mission

To build a community that supports knowledge creation and sharing across industries, sectors and research disciplines. We do so by building capacity in our students, researchers and partner organisations.